• Eagle 1
  • Eagle 2
  • Polar Bear 1
  • Polar Bear 2
  • Penguin 1
  • Penguin 2
  • Elephant 1
  • Elephant 2
  • Dolphin 1
  • Dolphin 2
  • Butterfly 1
  • Butterfly 2

RFIB's vision : To be the mid sized Lloyd's broker of choice for our targeted clients, employees and investors - offering high quality products underpinned by best in class service levels.

Our values help us to understand how we can put this into practice.

Expertise & knowledge

  • We pride ourselves in providing creative solutions
  • We encourage self motivated proactive individuals where problem solving is one of our core competencies
  • We maintain high standards of knowledge
  • We encourage professional qualifications and continuing development
  • We maintain our market knowledge, contacts and relationships


Striving for Excellence

  • We take the initiative on behalf of our clients
  • We monitor our service levels to ensure the highest possible standards for our clients
  • We embrace new ideas and encourage change
  • We encourage transparency
  • We have embedded performance management



  • We always act with integrity and honesty.
  • Our commercial awareness ensures we have knowledge of the market and competitor activities
  • We recognise and fulfil our obligations within the regulatory and legal environment
  • We treat customers fairly and recognise our responsibilities to protect clients’ information
  • We take responsibility and get the job done - we do not give up!



  • We seek a profitable return on our investment of time, knowledge and skills.
  • We recognise that we are in business to add value



  • We put the client first
  • We recognise the value of being a private company and the freedom it allows to give the right and appropriate advice to our clients. 
  • Our primary consideration is to act as an advocate for our client and we will not be constrained by our market relationships.
  • We welcome cultural and geographical diversity in our clients and markets and the resulting insights this provides.


Team ethic

  • We work closely and sensitively with each other, our clients and our markets. 
  • We encourage collaboration and transparency and we value those of our team who accept accountability
  • We strive to avoid a blame culture and we value the contribution made by all members of the RFIB team